Marketing

Marketing

Medium

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

A critical accounting

B decision accounting

C mental accounting ✓

D geographical accounting

HA

Hamza Ali 4 months ago

Marketing

Medium

The information acquired from family friends and acquaintances is classified as________?

A public sources

B media sources

C personal sources ✓

D commercial sources

HA

Hamza Ali 4 months ago

Marketing

Medium

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

A anchoring heuristic

B adjusting heuristic

C availability heuristic ✓

D geographical heuristic

HA

Hamza Ali 4 months ago

Marketing

Medium

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

A linking product to engaging issue ✓

B linking product to personal situation

C triggering emotions to personal values

D adding an important feature

HA

Hamza Ali 4 months ago

Marketing

Medium

The perceptual process in which people notice and usually anticipate is called___________?

A selective attention ✓

B selective shopping

C selective ad watching

D selective noticing

HA

Hamza Ali 4 months ago

Marketing

Medium

When the customers base their predictions on example that comes to mind easily are classified as__________?

A availability heuristic ✓

B representative heuristic

C anchoring heuristic

D adjusting heuristic

HA

Hamza Ali 4 months ago

Marketing

Medium

The convenient products and services are mostly served to the customers who are_____________?

A geographically constrained

B time constrained

C money constrained

D both B and C ✓

HA

Hamza Ali 4 months ago

Marketing

Medium

The limited and temporary repository of useful information is classified as____________?

A long term memory

B short term memory ✓

C permanent memory

D None of above

HA

Hamza Ali 4 months ago

Marketing

Medium

The person’s specific traits that can be attributed to any brand are classified as____________?

A brand personality ✓

B personality

C self-goals

D self-values

HA

Hamza Ali 4 months ago

Marketing

Medium

The information is acquired from examining, handling and usage of the product is classified as__________?

A personal sources

B commercial sources

C public sources

D experimental sources ✓

HA

Hamza Ali 4 months ago

Practice Questions

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

The information acquired from family friends and acquaintances is classified as________?

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

The perceptual process in which people notice and usually anticipate is called___________?

When the customers base their predictions on example that comes to mind easily are classified as__________?

The convenient products and services are mostly served to the customers who are_____________?

The limited and temporary repository of useful information is classified as____________?

The person’s specific traits that can be attributed to any brand are classified as____________?

The information is acquired from examining, handling and usage of the product is classified as__________?

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